The North Face Climb Festival
The North Face Climb Festival is a global summer event in London, Shanghai, New York City, and other cities that brings climbing enthusiasts, newcomers, and spectators together for a sport-meets-culture moment. To bring back its return in 2024, a new visual identity was designed to reflect the dynamism and diversity of the event and the sport. Anchored by a custom logo mark that constantly shifted perspective, the design system brought the festival to life with bright color combinations and contrasting compositions. The visual identity got translated into various graphic elements for digital and social assets that worked to communicate the cultural side of the festival.
Role: Project Manager / Producer
Agency: Something Special Studios
