Instacart: Testimonials
For the first time, Instacart leaned into a testimonial-led approach with real life customers who use Instacart to not only to save time, but also to make everyday moments easier. Each story shares an authentic, relatable, genuine, and personal perspective on how Instacart fits seamlessly into different customers’ lives. These spots were produced for OTT/OLV and social.
Role: In-house Producer at Instacart
Company: Instacart
Production + Post Production Company: Double Dice Films
Director: Jon Bunning
Meet Stephanie, who devotes her spare time to rescuing dogs in her community — giving each one a chance at a forever home, with help from caring shoppers who can tell when she’s had a rough day.
Meet Ben, a nurse and real-life superhero who loves helping people, and getting his groceries delivered after a 12-hour shift so he still has time to hit the gym.
Meet Emily and her son Max, who was born three months early. Without a car, they depended on deliveries to get the groceries and supplies they needed.